Cheeky copy gives the salesmen and employees who shop with it a chance to laugh at the lighter side of a normally buttoned-up corporate culture. "If this camouflage could talk it would say, "Don't blend in," which is odd coming from camouflage."
Company Logo Wear Catalog
Employees and salesmen browse and make purchases with the catalog. Lead the project from concept to completion, designed in InDesign, directed photographers for model and product shots, and wrote cheeky copy with a nod to J. Peterman (see sample below).
